3 Ways To Keep Your Online Customers Coming Back

One of the best ways to build your presence on the web is by creating a base of loyal users, or customers who visit and browse your website on a regular basis. Loyal users can help grow your website's traffic in more ways than one. In addition to constituting regular, dependable traffic themselves, repeat customers are more likely to recommend your business to their friends and family, and to mention your website or even link to it in their own communications, websites or blogs. A steadily growing, stable base of repeat customers can launch your business's online visibility in a way that few other things can.

Creating a loyal user base isn't easy. The internet marketplace is incredibly fast paced, and in the flurry of three-second searches, instant price comparisons and online, one click buying, it may be difficult to distinguish yourself beyond a one-time purchase.

So how do you bring your customers back and build a reliable, loyal foundation of repeat customers? Try these three simple approaches.

1) Offer discounts for return buyers

One of the simplest, most straightforward, and most successful methods of bringing your customers back is to offer them a great deal. In some cases discounts from 10% - 25% for *second* time buyers could be entirely worth the investment. Once your customers have happily paid for your products or services a few times, you can be sure that they're more likely to favor your business over a company they've never been exposed to. Both including "web deal" promotion codes in your customers' mail orders and sending them a discount code via email are great ways to get started.

2) Blog about your business

Maintaining a regularly updated blog is a fantastic way to generate and maintain interest in your website. A blog not only gives you a place to discuss your competitive advantages, it's also a place to foster interactions with your customers and encourage the kind of feedback that helps you improve your business. On top of engaging customers and creating readers, a blog also gives you a place to regularly publish keyword rich content that can help to improve your website's ranking with various search engines.

Setting up a blog, selecting strategic topics and sticking to a publishing schedule doesn't have to be difficult. Your SEO professional or online marketing consultant is sure to have all the tools you need to succeed.

3) Maintain a fresh face

Keeping your customers interested in your products and services sometimes requires a display of variety. If your website looks exactly the same every time your users visit, you may be accidentally portraying a sort of stagnation, or at the very least creating an unexciting, inactive image.

This doesn't mean that you should change the actual design - the look and feel - of your website. Instead, promote fresh, new content on your website's home page as often as possible. Promotions that include current dates - things like upcoming sales, recently published blog posts, or events that are around the corner - let your customers know that your website is active and updated and encourages them to browse new content.


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Pump Up Your Website is a leader in the field of search, social media and email marketing. We're also very good at web design, Internet development and ecommerce. We use tools like Wordpress Blogs, Facebook and Twitter to make your business successful.